Publicis brings Red Lion to Switzerland
Based on positive experiences in other markets, the Publicis agency is launching the "small agency with group connection" concept. Under the "Red Lion" brand, an agency is created within the agency that is primarily intended to develop the SME market in greater depth.
The current economic situation is also prompting the advertising industry to make entrepreneurial adjustments, as the agency writes in a press release. The Publicis Group has introduced a new type of agency in various international markets. This concept under the "Red Lion" brand is now also being implemented in Switzerland. Under the leadership of Christian Siegrist (Managing Director) and Sacha Moser (Creative Director), a team of nine employees will form the new unit within the Publicis Group. The agency operates independently in every respect, but can also draw on the services of the parent agency.
"We live in the best of all worlds, and our customers will feel that too," says Christian Siegrist, MD of Red Lion. "The best thing is that we are starting with an existing customer base and proven employees and can therefore hit the ground running," adds Sacha Moser, CD of Red Lion.
"Red Lion is a welcome addition to the Publicis offering in Switzerland," says Curdin Janett, CEO of Publicis Communications. "We have found that the concept is very well received by both long-standing Publicis clients and potential Red Lion clients. We are bringing the competition directly into our own group, which spurs us all on and creates customer benefits."
Red Lion's initial portfolio includes long-standing Publicis clients such as Bernina, Charles Vögele, Jet Aviation, Pilatus Flugzeugwerke, Hübscher and SIX, as well as the first new clients such as Froriep Renggli. The agency has been active since July 1, 2012.
