Eyeloveyou: Sujets realized for Radio Basilisk
The Eyeloveyou agency has created a series of ad campaigns for Radio Basilisk designed to foster a sense of connection with the Basilisk brand among people in the region.
At well-known locations in the region, such as the Rheinbadhaus Breite or the Kaserne, the agency has re-staged the Basilisk transistor radio, according to the press release. In the spirit of "If it ain't broke then don't try to fix it", the Basilisk claim "So tönt s Läbe" was incorporated into the content of the various headlines. The ads can be seen throughout the summer in various print media such as 20 Minuten and Basler Zeitung.
Responsible at Radio Basilisk: Pascal Bloch, Melanie Fanti (Marketing). Responsible at Eyeloveyou: Stevie Fiedler (art direction), Oliver Kirschbaum (consulting). Photography: David Merkofer.
