Metzgerlehner: On the dog for Raiffeisen

As a thank you for their loyalty, Raiffeisen presents its more than 1.7 million members with an annual gift campaign. All members can exclusively discover a popular vacation region in Switzerland at half price. This year it's Valais.

The Metzgerlehner agency visualizes this offer with the key visual Barry, a St. Bernard and the region's landmark, the Matterhorn. At the heart of the campaign are a TV commercial and a mailing designed like a tourist map. The whole thing is supported by other national and local communication measures, such as various display stands and POS posters on which the St. Bernard greets customers in the branches. The four-legged friend also poses in front of the Matterhorn in advertisements.

Responsible at Raiffeisen: Fiorella Brülisauer (Head of Advertising Private Clients). Responsible at Metzgerlehner: Michael Rottmann (Creative Director), Patrick Meyer (Text), Janine Aebischer (Art Director), Annette Vetsch (Graphic Designer), Priska Senn, Mirjam Eberle, Karin Schweizer (Consulting), Corinne Räber (DTP), Felix Schregenberger (Image), Who's McQueen Picture GmbH (Film Production).