Budget: New Lgk has the Swiss cheese
Neue Lgk is now handling communications for Switzerland Cheese Marketing (SCM) and the Swiss Dairy Producers Association (SMP). The agency won the account following a multi-stage competitive pitch.
Switzerland Cheese Marketing (SCM) and the Association of Swiss Milk Producers (SMP) support the Swiss cheese industry and marketers in their efforts to increase sales volumes at home and abroad. For 2010, the agency is planning a nationwide campaign to support the consumption of Swiss cheese. The campaign will start at the beginning of April.
