Contexta: New leisure subjects created for SBB
At the heart of Contexta’s current leisure campaign for SBB is, on the one hand, a typical Swiss family and, on the other, ten offers featuring a 50 percent discount: from the Goldau Nature and Wildlife Park to the Swiss Museum of Transport in Lucerne and Sea Life Konstanz.
While the TV commercial aims to show in 25 seconds the variety of leisure activities offered by SBB and public transport at the height of summer, the print motifs show the route to the excursion destination - in line with the SBB umbrella brand claim "At home on the move". In addition, POS brochures and the sbb.ch leisure platform with its countless ideas for excursions are intended to inspire more than just families to take a one-day vacation in Switzerland.
Responsible at Swiss Federal Railways SBB, Berne: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Marc Schumacher (strategy), Evelyn Brodmann, Monika Siegenthaler (consulting), Benjamin Menzi (interactive). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner. Cut: Wolfgang Weigl.
