In Flagranti: DC Bank values made tangible
To kick off DC Bank's new market presence, the agency In Flagranti created a value box for employees and customers.
The box is intended to make DC Bank's values - solid, Bernese, long-term - tangible, the agency said in a statement. What these values mean for the actions of the individual and the company, and what customers can expect, is written in a DC Bank tonality guide. For this purpose, In Flagranti developed three objects that make the values tangible in a haptic way. A piece of sandstone stands for solid, the hand-painted ceramic bear for Bernese and a wooden letter opener for sustainable. These objects were made by Bernese craftsmen and women and now adorn the desks of many employees. The new market presence will gradually be experienced by customers in the course of the next six months.
