SBB and DB invest in marketing

SBB and Deutsche Bahn (DB) want to increase rail travel between Switzerland and Germany. In the long term, they are aiming for a 25 percent market share for rail in cross-border traffic.

In addition to a dense timetable offering, the two railroad companies are also investing in marketing: SBB and DB signed an agreement to intensify cooperation in the marketing of the services, as they announced on Tuesday according to SDA. Joint marketing will be intensified via the Rheinalp subsidiary, which has been in existence for around six years. SBB and DB intend to work more closely with tourism partners.

There are currently over 35 direct connections per day between Germany and Switzerland. In 2011, over 13,000 passengers per day used these trains, which corresponds to almost 4.8 million passengers per year.