Quade & Zurfluh starts the summer with Concordia and Migros Bank

The Zurich-based agency Quade & Zurfluh has added Migros Bank to its client roster and continued its «Safety in and around Water» campaign for Concordia.

Quade & Zurfluh announces a new client. On behalf of Migros Bank, the agency is designing an event tool with communication measures for the Migros Bank branches. Initial work will be implemented in fall 2012.

Concordia Insurance's "Badi Tour" is also starting again just in time for the start of the school vacations. With the "Safety in and around water" campaign, Concordia is continuing the campaign in over 50 bathing establishments. In cooperation with the SLRG, children and parents will be introduced to the rules of swimming in a playful way. On the newly created Online platform The website also contains information about the Badi-Tour, comics and the online game "Conci-Boccia", which is also used in an offline version in the local Badis. Polaroid children's sunglasses will be handed out as a reward for taking part. New this year is the partnership between Concordia and Nickelodeon. For this reason, Spongebob will now be on site at the Badis alongside Conci.

Quade & Zurfluh is responsible for the overall appearance with all graphic implementations, media partnerships and on-site appearance.

Responsible at Concordia: Mark Glutz (Head of Marketing, Member of the Executive Board), Marc Winterhalder (Head of Advertising). Responsible at QuZ: Elmar Schäfer (Managing Partner), Conrad Eigenmann (Consulting), Patricia Schmidt (Project Management), Céline Stemmer (Graphics), Illustrations: Amadeus Waltenspühl. Creation & implementation online: Allink.

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