The Living Energy magazine on iPad
Siemens Energy's customer magazine, Living Energy, is now also available as an app for the iPad.
The target group and readership of Living Energy are international top management from business, politics, science and associations in the energy sector. The journalistically sophisticated magazine has been published twice a year since 2009 and reaches 10,000 recipients in more than 120 countries. The app supplements the articles in the printed version, for example with additional audio or video interviews and statements, photo albums, graphic animations and e-dossiers. Great importance is attached to clear and simple reader guidance. The layout is specially adapted to the iPad display. The various topics are each managed by a journalistic and editorial team. Example: Correspondent and filmmaker from the international Primafila network are on assignment in New Zealand at the wind farm opening (picture: ceremony, singing Maori woman). Primafila, Independent Medien-Design (Munich) and Kochan & Partner (Munich) are developing the app together with and for Siemens Energy. The app version can be downloaded free of charge from the Apple App Store.
