IMG expands marketing cooperation with Das Zelt
After IMG and Das Zelt entered into a marketing partnership back in 2008, the partnership is now being expanded to a multi-year agreement and extended to include exclusive territorial marketing rights for Ticino, French-speaking Switzerland, and large parts of German-speaking Switzerland.
In May, it was announced that Das Zelt and Post Finance had agreed a five-year partnership starting in 2013, as IMG wrote in a press release on Tuesday. In addition to this partnership, Das Zelt now also has a marketing partner on board, IMG (Switzerland), which will sell the other sponsors and hospitality packages in future.
