Tangram: "Zurich bench on a Zurich park bench"
A recent guerrilla marketing campaign for Jyske Bank Private Banking, a private bank based in Zurich, shows that Zurich’s park benches are good for more than just sitting. Tangram quickly repurposed the benches in the city of Zurich and in several lakeside communities as billboard spaces.
With textile covers and the inscription "A Zurich bank", the financial company with Danish roots communicates its 40-year presence and its self-image of being at home here in the city on the Limmat. The guerrilla campaign was developed and realized by the agency Tangram für Marke & Kommunikation, Zurich / Widnau in collaboration with Propaganda, Zurich. According to the motto "The medium is the message", the guerrilla campaign underlines the uncomplicated attitude of Jyske Bankers.
Incidentally, passers-by are allowed to take the textile covers with them.
Responsible at Tangram for Brand & Communication Zurich / Widnau: Willy Tanner (consulting), Sandra Böhni (art direction), Tabea Ritter (project management).
