Maybaum: Recruitment campaign for the Reuss Park
The Reusspark Center for Nursing and Care has commissioned the Maybaum Agency to conduct a recruitment campaign. The campaign is intended to facilitate the search for qualified nursing staff.
In cooperation with the advertising agency Küttel Laubacher, Maybaum Film designed and produced three online spots and a recruitment film for the project http://www.50pflegestellen.ch. Within three weeks of pre-production and one day of shooting, three spots were created. The main goal of these films is to generate as much interest as possible in the website 50pflegestellen.ch via social media channels.
Once on the landing page, a short animated film provides information about Reusspark's benefits as an employer. The concept seems to be having an effect, the agency said in a statement Wednesday. Since the first two spots went up, there has been a clear increase in applications, and positions in several care areas have already been fully filled, it said.
