Nose: Trade fair presence realized for Ruag
Ruag showcased its new brand identity at the 2012 Eurosatory trade show in Paris. Nose developed the trade show concept in line with the new corporate design, as well as all communication elements.
The trade fair appearance literally puts the Ruag brand promise "Together ahead" at the center, strengthens the new positioning and enables dialogue with customers and partners based on the values of "partnership", "efficient" and "future-oriented", Nose said in a press release. The central element of the trade fair stand is a cylindrical atrium, which is intended to make the corporate values visible and tangible through images and core statements.
