Startbahnwest: Strategy development for Tamia
The Zurich agency Startbahnwest has taken over the strategy development for the medical product Tamia for the company Vipon Operations. Based on the strategic positioning for the market launch, Startbahnwest has given this new product a name.
We also developed the logo and CI for the entire packaging mix, the packaging design, the leaflet and the stationery. With the calming green and the moving circle, the logo is intended to visualize the pain-relieving and gentle properties of Tamia. This is emphasized by the harmonious sound of the name and rounded off with the feminine purple, the agency said in a press release. Product design specialist Designculture developed the primary packaging based on Startbahnwest's strategic guidelines.
Responsible at Vipon Operations: Sibylle Hurni (Marketing & Sales Manager), Patrik Wettstein (Managing Director). Responsible at Runway West: Chantal Weibel and Kim Grenacher (consulting), Hartmut Vetter (strategy), Eva Bajer (creative direction), Maria-Sol Burgener (graphics), Dominique Wirz (text/concept). Responsible at Designculture: Lionel Eaton (product designer), Felix Keller (CEO, product designer).
