Time travel from the Baroque

The first digital agencies in Switzerland emerged from the field of technology and grew relatively quickly. However, they often lacked the know-how for creation later on. Dachcom Digital, on the other hand, has developed from the growing need for digital solutions in the creative sector and has grown a little more slowly. But more sustainably. Over time, Dachcom Digital has been able to take on more and more creative jobs from companies that rely a little too much on technology. "We were born out of a customer need," recalls Christin Gmeiner. Her Dachcom agency group has been active in the border triangle of Switzerland, Germany and Austria for almost 30 years. The area of activity (D-A-CH) with its peripheral location also gave Dachcom its name. Christin and Otto Gmeiner are the founders and owners of the agency and are operationally active in customer consulting and conception. Dachcom now has six locations in the DACH region and is organized as a holding company. Dachcom focuses on the development of communication solutions for companies, brands and institutions on all media levels.

Strategically sensible concentration

In the early days of the Internet, digital requirements were still managed by a small team within the traditional agency. Outsourcing Dachcom Digital as an independent company seemed to make sense in 1999. "The organizational and local separation between classic and digital communication promotes concentration on the respective core competencies. The and owners of the agency and operationally active in customer consulting and conception. Dachcom now has six locations in the DACH region and is organized as a holding company. Dachcom focuses on the development of communication solutions for companies, brands and institutions on all media levels.

Strategically sensible concentration

In the early days of the Internet, digital needs were still managed by a small team within the traditional agency. Outsourcing Dachcom Digital as an independent company seemed to make sense in 1999. "The organizational and local separation between classic and digital communication promotes concentration on the respective core competencies. The dovetailing of classic and digital communication is already taken into account at a conceptual level," says Christin Gmeiner. The pioneer's first projects almost five years after the beginnings of the Internet were in the CD-ROM sector. The first websites were soon programmed, but "still without any practical benefit for users". For the team of five people in the start-up phase, most jobs still meant "learning by doing", as Tom Kessler, the web designer from the very beginning, remembers. An important task was also to "actively educate" customers about the growing possibilities of the new medium, as Managing Director Tom Rüegge explains.

After the dotcom bubble burst, which also left its mark on Rheineck, the agency experienced a new upswing when cross-media projects became increasingly important from 2008 onwards. An e-shop for the beauty brand Dobi became a Swiss milestone in this development and soon led to numerous other clients. The ever-growing expanse of the World Wide Web made it necessary for Dachcom Digital to increase its team from 10 to 17 since last year alone. However, these are "only" the specialists, as editing, consulting and back office services are still provided by the parent company. Andreas Panzeri