Seed: With Cruiser and Bella off through the middle
Seed, in collaboration with Boutiq, has created an animated film in the tradition of Pixar and others. With this film, Suva is raising awareness about safe cycling at roundabouts.
Cruiser and Bella are the main characters in the animated film "Ab durch die Mitte!", which Suva is launching as part of its bicycle campaign. The theme is safe traffic circles. The rule here is that bicycles are allowed to ride in the middle of the lane on single-lane traffic circles. Today, most cyclists and car drivers are not aware of this rule. Many cyclists therefore ride on the right edge of the traffic circle. By doing so, they put themselves in danger because they are easily overlooked by motorists.
In "Off through the middle!" Cruiser has to witness Bella suffering a serious accident in the traffic circle. Fortunately, she is quickly patched up. But when she drives towards a traffic circle again, she gets scared. Cruiser, however, finds the solution: get into the lane before the traffic circle and then off through the middle!
The film was directed by Seed and produced by Boutiq under the direction of Mike Huber.
Suva is showing the animated film on the Internet and at events and training sessions. A trailer version will also be shown in selected open-air cinemas this summer.
