Euro RSCG Zurich: Bringing the Ice Age to Switzerland for Peugeot
Peugeot and Warner Bros. have teamed up to promote Peugeot's family-oriented models in conjunction with the release of *Ice Age 4*. As part of this campaign, Euro RSCG Zurich launched an ambient marketing campaign in several Swiss cities.
For this purpose, large blocks of ice were set up in public places, in each of which several Peugeot keys were frozen. Passers-by could free the keys from the ice and exchange them for attractive prizes or take them for a test drive.
Responsible at Peugeot: Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Philipp Lengyel (art director), Ivan Madeo (concept), Remo Rudolph (graphics), Niklaus Huwyler, Marcel Maegerle, Desiree Guzman (consulting). Production: Face, Atelier Odermatt.
