JvM/Limmat: Fritz+Fränzi subjects in Luerzer's Archive
The idea developed by the Jung von Matt/Limmat agency for the parenting magazine Fritz+Fränzi, which encourages people to handle personal data on the Internet with caution, was included in the Luerzer’s Archive.
The subjects address the fact that everything that has found its way onto the Internet also remains there permanently. The problem areas of data security, cyber bullying, cyber grooming and the resulting insecurity on the part of parents are the focus of this year's well-known Swiss parents' magazine.
Responsible on the customer side: Thomas Schlickenrieder (Managing Director of Stiftung Elternsein). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (CD), Alexander Moltzen (AD), Lukas Frischknecht (Graphics), Deborah Herzig (Art Buying), Ben Fernandes (Image Editing), Ariane Sonderegger (Consulting).
