Studio Marcus Kraft: New print concept for Sigg
Studio Marcus Kraft was commissioned by Sigg Switzerland with the conception, art direction and design for various print products. The agency has now developed a new print concept in the B2B sector.
It all starts with the new 'Rainbow Collection', which is now available in a limited edition. This is the classic Sigg bottle in new, fresh colors. Other products will follow in the course of the year. "SIGG bottles are true design classics and at the same time have been a popular everyday item for many decades. With the new graphic concept, we have therefore focused on the products," says Art Director Marcus Kraft.
Responsible at Sigg: Patric Zingg (CEO), Günther Schoberth-Schwingenstein (Head of Marketing and Communications). Concept, Art Direction & Design: Studio Marcus Kraft.
