Stick, vote, remember, win

Everyone knows the practical Post-it® Notes. These practical helpers in the office, at home or on the go ensure that nothing is forgotten or overlooked. But the colorful sticky notes can do even more: they can be used to play the Pick & Play game developed especially for the campaign - online, offline and on iPads, iPhones and Android devices.

With the game and 35 events in Switzerland and Austria, the Zurich-based agency Noise brings the Post-it® product range to life in a playful way. The retail partners are actively involved so that the product can become the top-of-mind leader of the target groups in both Alpine countries. At the moderated events in high-traffic shopping centers, two candidates play against each other and take it in turns to choose one of the numbered Postit® Notes from the cube specially produced for the campaign. The first person to buzz and guess the picture wins an instant prize. The events are also framed by a message wall and a voting competition for the artists involved in the campaign. pan