In Flagranti: Tough Enough Game for the Nursing Education Center
Following the first wave—which promoted training programs at the Bern Nursing Education Center through print ads and bus signage—In Flagranti has launched a second phase. The campaign now also features radio spots, movie theater ads, and a game.
"The nursing profession is a tough profession and therefore a cool one". This message is intended to attract 19- to 25-year-old students as well as interested career changers to the Berner Bildungszentrum Pflege (BZ Pflege), according to a statement from the agency. In this way, Switzerland's largest tertiary-level nursing education institution is countering the traditional image of the nursing profession, the selflessly self-sacrificing "nurse." It addresses the challenges of the profession and shows that it requires a certain amount of social and emotional competence. You can find out whether you have them in a playful, ironic way with the Tough Enough Game at Bzpflege.ch try out
In addition to advertisements and posters on buses, the second wave will promote the training on the radio and in movie theaters.
Responsible at the Berner Bildungszentrum Pflege: Encarnación Berger-Lobato. Photography: Regula Roost. Responsible at Mit der Maus: Marco Niedermann (Game Design). Responsible at Chemicalbox: Mario Buholzer (cinema spot production).
