City of Zurich puts poster space management out to tender again
The City of Zurich wants to encourage more competition in the placement of posters on public property. For this reason, the management of the 1,800 poster spaces will be put out to bid under a new format.
For the first time, the city of Zurich is also offering individual poster sites for lease. As the city announced on Wednesday, smaller poster companies or even end customers will also be able to bid for advertising space. In addition to 416 large-format sites for national and international advertising campaigns, 980 small poster sites will also be put out to tender. This so-called "world format" is particularly suitable for advertising regional and local businesses. The city is also looking for new managers for the 420 or so cultural poster spaces. (sda)
