Ammarkt: TV commercial against forgetfulness
The Ammarkt agency has advertised the preparation Gincosan in a new TV commercial. The spot focuses on a classic interrogation scene.
The Ginsana capsules, composed of extracts of gingko leaves and ginseng roots, are said to improve memory performance. An effect that will make the delinquent forget the excuse of the memory gap and refute the phrase "I can't remember for the life of me". Under this slogan, Ammarkt turns Gincosan into a hero. The product placement is intended to raise awareness and strengthen familiarity.
Responsible at Ginsana: Elisa Ranieri (Marketing & Communication Manager), Sabrina Consonni (Marketing & Communication). Responsible at Ars Vitae Switzerland: Stefano Airoldi (Marketing and Sales). Responsible at Ammarkt: Marcel Odermatt, Lucia Burtscher, Sandra Sigrist (Consulting), Ralf Kostgeld (CD), Jan Walser (AD), Markus Tränkle (Text), Jerry Zimmerli (Graphics). Responsible at Pumpkin Film: Sonja Brand (Producer). Responsible at Snap Film: Michael Kindermann (producer), Götz Hudelmaier (director), Marco Barberi (camera), Manuela Rüegg (production assistant), Hastings Zürich (sound).
