TBS Identity: Theater as a journey to existence
For the first time, the Lucerne Theater is basing its 12/13 season on a theme: “Odyssey 12/13.” This primordial European myth is intended to shed light on theatrical creation in Lucerne as an adventurous journey—as artistic voyages into the unknown, whose ultimate destination is one’s own identity.
TBS Identity has staged the motto in the program booklet: Each play is accompanied by a short quotation from the great epic. Thanks to this typographical reduction, the power of the playbill lies entirely in the language. This is also true of the play posters, which, as pure typographic posters, deliberately set themselves apart from the colorful poster hustle and bustle of the modern age.
Responsible at the Lucerne Theater: Dominique Mentha (Director), Martin Windolph (Head of Communications). Responsible at TBS Identity: Michael Schädelin (concept), Daniel Leber (CD), Nadia Ermert (polygraphy), Marlen Gassler (project management).
