KSB: Air Driving instead of Air Guitar
KSB Krieg Schlupp Bürge has launched a campaign for Volkswagen Switzerland. The campaign promotes the new Beetle, which is equipped with a sound system from the guitar brand Fender.
The riffs, solos and beats therefore come across as intoxicating as nowhere else, says KSB Krieg Schlupp Bürge in a statement. In three sujets the agency shows the consequence of it: When going off to the music Beetle drivers take no longer the air guitar to the hand, but seize the imaginary steering wheel. The campaign runs immediately in various youth and music titles.
Responsible at Volkswagen Switzerland: Sandra Grau (Head of Marketing), Giselle Vaugne (Head of Communications). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (CD), Stefan Ganz (text/concept), Charles Blunier (AD), Yves Kellenberger (graphics), Christoph Bürge (consulting management), Rémy Müller, Franziska Saxer (consulting). Photo: Sven Germann.
