Serranetga promotes the TCS Mastercard
Serranetga was commissioned to handle the nationwide launch of the new TCS Mastercard in Switzerland. To promote the credit and membership card, the agency is launching an interdisciplinary campaign that highlights the 2-in-1 concept of the TCS Mastercard.
In a video banner, a TCS patrolman provides shopping assistance and repairs a shopping cart in a shopping center parking lot. In addition to a direct mailing to TCS members with an affinity for credit cards and advertisements in the TCS member magazine Touring, Serranetga also designed and implemented video banners and a landing page. A give-away was also developed to make shopping easier: a key fob with an integrated shopping cart jeton.
Responsible at TCS: Nicole Zingg (Marketing Project Manager). Responsible at Serranetga: Nadine Rapp (overall responsibility), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer (text), Sibylle Moos (art direction), Philippe Lehmann (screen design), Jessica Bernhagen (project coordination), Fabian Keller (strategy), Christos Margaris, Erwan Eydt (programming), Jonathan Heyer (photography), Tobi Bühler (video production).
