Maxomedia and Valiant distribute purple tickets
Valiant's private youth account is a gift for young people when they open it. Each new account comes with a cash deposit of up to CHF 1,000. In this way, the bank wants to strengthen its image among young customers and draw attention to its youth private account.
At the heart of the Maxomedia and Valiant campaign is the large-format Purple Ticket, which young people can draw when they open an account at the branch. The Purple Ticket contains the prize amount that will be credited to the new account as well as a code. The customer can use this code to log in to the Landing page and takes part in further prize draws from May to August. Existing customers will also receive a winning code by letter and the chance to win prizes.
The bank's offer is advertised with banners, Facebook ads and posters, streetcar posters, flyers and screen advertising on public transport. The large-format purple lottery ticket is shown as a key element on all advertising materials.
