Ruf Lanz for Hiltl: Also on the ball for the 2012 European Championship
Ruf Lanz continued the «There's a Vegetarian in Every Soccer Player» campaign for Hiltl in conjunction with the 2012 European Soccer Championship.
Hiltl is hosting a public viewing with space for over 1,000 people at the Güterbahnhof in Zurich's Kreis 4 district. Reason enough for Hiltl and Ruf Lanz to continue the multiple award-winning campaign "There's a Vegetarian in Every Footballer" with fresh subjects. The three new motifs draw attention to the public viewing on advertisements, posters, postcards, online measures, and on the backs of Feldschlösschen trucks.
Responsible at Hiltl House: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Torsten Maas (Text), Doelkar Monkhar (Consulting).
