Art.l.shock: Bus curves through the Zurich Oberland for Atzmännig
To mark the 50th anniversary of Sportbahnen Atzmännig, the Zurich-based agency Art.l.schock had a VZO articulated bus wrapped. The bus is intended to help people find their way.
Signposts are used as subjects to show how varied the possibilities are in the Atzmännig region. Round photos in the form of binocular perspectives provide a deeper insight into the attractions. The message is simple: Atzmännig stands for unlimited leisure fun for the whole family.
The articulated bus operated by Verkehrsbetriebe Zürichsee und Oberland (VZO) will run on the public network for at least three years. It will run on all routes in the Oberland and on the right bank of Lake Zurich.
Responsible at Sportbahnen Atzmännig: Cornelia Schneller (Head of Marketing). Responsible at Art.I.schock: Philipp Bremer (Project Management), Valeria Häberli (Creative Director). Responsible at VZO: Joe Schmid (Head of Marketing).
