Metzgerlehner predicts the future for Phonak
In preparation for an upcoming product launch, Phonak sent the tarot card «The Listener» to hearing care professionals on behalf of the fortune-teller Madame Esmeralda. On the fortune-teller’s website, hearing care professionals could have the future of the industry predicted for them.
In an interactive film, a fortune teller and her capricious cat Hazel cast a spell over visitors. In a language specially developed for this event - and with subtitles in 7 real languages - Madame Esmeralda proclaimed her prophecy for an auspicious future. And that she would draw another, all-important tarot card for the hearing care professional on a very specific date. This card would definitively confirm the online prophecy and reveal the whole truth about the future of the industry.
The tarot card "The Hearing Care Professional" was sent out on the launch date of Phonak's new Essential performance level. As promised, Madame Esmeralda revealed her secret and predicted a successful business year for all hearing care professionals with Essential. She also urged the professionals to get in touch with their contacts at Phonak as soon as possible - and thus set the fulfillment of the prophecy in motion.
Responsible at Phonak: Ora Bürkli (Vice President Product Marketing), Bettina Vogel-Moore, Marc Menendez and Reto Sigrist (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (creative direction), Patrick Meyer (text/concept), Sandro Nicotera (art direction), Roswitha Brülisauer (graphics), Mark Berger (Metzgerlehner digital), Silvan Metzger and Anna-Lea Michael (consulting), Jonathan Heyer (director). ProductionCheese & Chocolate.
