Live experiences: "The perfect wine does not exist, but perfect moments for wines do".
The St. Gallen-based agency Live Experiences has created «perfect moments for enjoying wine.» Nüesch Weine’s new communications campaign in Balgach focuses not on the wine itself, but on the special moments of enjoying wine.
Wine is the conduit to the experience and makes the moment perfect for the connoisseur. The «Ambassadeur Nüesch» concept—which the agency developed as an event concept for Nüesch Wines—also revolves around this core element.
Each of the newly designed communication materials addresses a very specific situation. They engage all the senses and open up new worlds for discovering wine. In addition, the agency has developed a new corporate design for Nüesch Weine.
