Spinas Gemperle: A different view of blind people
The Swiss National Association for the Blind (SZB) is launching an awareness campaign on February 8. The campaign aims to draw attention to the needs of the approximately 80,000 blind and deaf-blind people living in Switzerland.
The film opens with a commercial showing blind people as people with extraordinary abilities who are ready to help sighted people in special situations. The film concludes with the words: "We blind people are happy to help if we can. Please help us too!". With the current campaign, the SZB not only wants to generate donations, but also positively change attitudes towards blind people.
The SZB enables blind and deaf-blind people to lead a self-determined life. Services include counselling sessions, the provision of aids and the organization of training, courses and leisure activities.
Responsible at SZB: Norbert Schmuck (Head of Public Relations and Fundraising). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Claudia Lutz, Miriam Fischer (concept), Tom Malecha (concept/text), Wanda Michel, Andrea Reinhart (AD), Irene Stutz (consulting). Production: Meierproduction, Alexander Meier (director).
