Sobu: Shopping tips via social media
With the Sobu online service, personalized shopping recommendations are now also shared via social media. The service is operated by the postal service.
When customers make purchases in online stores, they can recommend them to others via Facebook, Twitter and LinkedIn. As Roberto D'Elia, Sobu project manager at Swiss Post, explains, they receive a credit to any bank or postal account in Switzerland for every purchase made on the basis of a recommendation. Customers who buy a product or service online based on a Sobu recommendation also receive a bonus or a gift.
Edelweiss Air, Geschenkidee.ch and Zurich Insurance have been secured as partner companies with online stores for the launch. The current pilot phase of Sobu will run from May 1 to October 31, 2012.
