JvM/Limmat celebrates heroes of the mountains
To promote Graubünden as a mountain biking paradise, the Jung von Matt/Limmat agency is launching five technique lessons for the «run-of-the-mill biker.».
These are cinematic instructions designed to help anyone interested to become a mountain hero themselves. Because only those who regularly turn the bunny hop into a bunny flop and the elegant dismount into a Röllali in front of the mountain bar know what biking really means. The new Website of Graubünden has become a digital treasure map and provides a tour planning tool for freeriders, cross-country riders and marathon enthusiasts. From a short warm-up lap to an enduro expedition, you can find suitable routes from over 4,000 kilometers of trails with just a few clicks.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO) , Gieri Spescha (Head of Corporate Communication), Manuela Michel (Product Management). Responsible Jung von Matt/Limmat: Livio Dainese, Fernando Perez (CD), Samuel Christ, Alain Eicher (Text), Maurus Zehnder, Bruno Manser (AD), Aude Kohler (Graphics), Ilonka Galliard (Agency Producer), Nicolas Schoberth, Roman Meister (Consulting), Jyri Pasanen (Director), Who's Mc Queen Picture (Production).
Rölläli: http://youtu.be/geYdULNf9vQ
Sweep killer: http://youtu.be/u1WvMzE5oO0
Bunnyflop: http://youtu.be/e1Ot3csNWyI
