Saatchi & Saatchi: Fashion campaign created for Manor
Saatchi & Saatchi developed the "Color Wall" concept to showcase Manor's new fashion trends.
The colored walls form the ambience for the fashion shoot and are intended to create an integrated look and feel across all touch points, as the agency writes in a statement. Along the entire customer journey, from the posters to the advertisements, the catalog, the various special banners and various internal advertising media, the campaign can be experienced continuously up to the POS in the 65 Manor stores.
The interactively designed fashion clips present the latest color trends on Manor.ch/style as playful transformation stories to click, like and share.
Responsible at Manor: Roman A. Müller, Maurice Calanca (Head of Marketing), Maya Hitz (Head of Communication and Media), Ursula Steiner (Head of Art Creation), Lea Binetti, Anne Porschien (Art Creation), Nicole Calegari (Project Management), Sabina Hollenstein (Assistance). Responsible at Saatchi & Saatchi: Jürg Aemmer, Jota Ziogas, Diana Pollastri, Katja Jost-Puccio, Felix Freese (Creation), Pascal Schaub (Strategy), René Berzia (DTP), Beatrix Lehmann, Sina Loosli, Nadja Stickl (Consulting), Michael M. Maschke (Head of Creative Services sisomoProductions), Jochen Ihl (Digital Supervisor), Meike Woschitz (Digital Project Management), Detail (Image Editing and Lithography). Responsible at Mediaschneider: Urs Schneider (Strategy), Laurence Saas (Consulting Group Management), Christina Gäde, Janine Galda (Consulting), Philipp Semmler, Sean Pfister (Interactive).
