Rembrand launches customer magazine for Grand Resort Bad Ragaz
As the lead agency for the Grand Resort Bad Ragaz, Rembrand initiated, conceived, and produced the magazine 36.5°—from coming up with the name to the design and editorial content.
The magazine was launched to introduce guests and interested parties to the philosophy of the Grand Resort Bad Ragaz. The name refers to the Ragaz thermal water, the agency said in a press release on Thursday. In terms of content, readers can expect stories and specialist articles about people and opportunities in and around the Grand Resort Bad Ragaz. The short story "Longing for 36.5°", which is based on historical facts and real people, was written by the Rembrand editorial team. The same goes for "Der Raumflüsterer", an article about the hotel designer Claudio Carbone.
Responsible at Grand Resort Bad Ragaz: Kathrin Börger (Director of Marketing & Business Excellence), Annette Fink (Marketing Manager). Responsible at Rembrand: Andreas Felder (concept, consulting), Daniela Hugelshofer (project management, consulting), Jörg Stöckigt (senior art director), Valentina Künzler (graphics), Suzana Cubranovic (editing).
