Pay-TV broadcaster Sky wants to double advertising revenue
Sky, the struggling pay-TV channel, aims to boost its revenue by increasing its income from television and online advertising. Under incoming CEO Brian Sullivan, advertising revenue is expected to rise to 10 percent of total revenue.
The current share is 5 percent. This is reported by the Handelsblatt according to Kress.de. The model is modeled on the British pay-TV broadcaster BSkyB, which is making huge profits. Both Sky Deutschland and BSkyB are controlled by Rupert Murdoch and his News Corp.
According to the report, Sky is focusing primarily on online advertising in order to break the 10 percent mark. The website is to be converted into an entertainment portal, according to Chief Sports and Internet Officer Carsten Schmidt. In future, Sky will expand the range of moving images on the Internet relating to sport.
Although commercial breaks during the programs would remain taboo - many viewers have subscribed to the pay channel for this very reason - the time between the programs should be used better.
According to the report, Sky is focusing primarily on online advertising in order to break the 10 percent mark. The website is to be converted into an entertainment portal, according to Chief Sports and Internet Officer Carsten Schmidt. In future, Sky will expand the range of moving images on the Internet relating to sport.
Although commercial breaks during the programs would remain taboo - many viewers have subscribed to the pay channel for this very reason - the time between the programs should be used better.
