Ruf Lanz: Oekopool campaign included in Lürzer's archive
Every two months, Lürzer's Archive features the most creative advertising campaigns from around the world. Ruf Lanz's Oekopool advertiser campaign has also been included in the latest issue.
It shows that even left-wing contemporaries can be enthusiastic about brands. For example, Fidel Castro wore a Rolex, Che Guevara liked to quench his thirst with Coca Cola, and Joschka Fischer didn't take the oath in any no-name sneakers, but in Nikes.
