Romandie Network launches online advertising network
Romandie Network has launched the online advertising network AD. AD is available as CPM and display advertising; video and mobile solutions will be offered at a later date.
AD opens up new communication opportunities for advertisers within a high-quality environment of national and international websites. Stefan Renninger, CEO and founder of Romandie Network, said in a statement Tuesday. In terms of audience, it offers potential coverage of more than 80 percent of French-speaking Switzerland and monthly traffic of more than 75 million page impressions.
Advertisers can distribute their advertising messages throughout the network or use options such as behavioral, geo and retargeting. Furthermore, it is possible to communicate within previously defined pages and thus work with affinities.
AD is experiencing rapid growth, according to the Romandie Network release. It consists mainly of the websites Romandie.com, Swisstxt.ch, Arcinfo.ch, Latele.ch, Lemanbleu.ch, Lenouvelliste.ch, Lacote.ch, Bonus.ch, Itaste.com, Agefi.com, Market.ch, Psychologies.com, Allocine.com, Doctissimo.ch and Dailymotion.com, it said.
The technical solution was developed by Adwebster in Zurich.
