Net-Metrix Profiles 2012-1: Website pools increasingly popular in Switzerland
The latest Net-Metrix-Profile 2012-1 study makes it clear: Swiss websites are increasingly forming networks to reach a wider audience and improve their marketing efforts.
"Our latest reach figures show a clear trend towards the establishment of website pools and thus the joint marketing of online offers," explains Kathrin Kissau, project manager at the internet research organization Net-Metrix. With 14 published network ranges, more than a third of all websites participating in the study have joined together to form such pools for the first time. Networks can achieve high net reach compared to individual websites, especially if there is a low user overlap between the individual offerings.
The networks with the widest reach in the latest Net-Metrix-Profile 2012-1 study, with over two million users per month, are the Swiss Services Network and the SRG Network.
