Contexta: New campaign for Swisscom's SME customers

The campaign focuses on a product that clearly demonstrates this plus: KMU Office mobile, a combination offer for fixed network, Internet and NATEL, with which KMU customers can make free calls, the agency said in a statement on Thursday.

In the campaign, an oversized plus sign symbolizes this added value as impressively as it does unmistakably. The TV spot tells the story of how the plus sign came into being. We see Swisscom employees creating the symbol out of large soap bubbles with great skill and dedication.

The production of the soap bubbles stands for the commitment and the great dedication that Swisscom employees provide to their customers every day throughout Switzerland, the statement continues. Accordingly, the campaign was staged with real Swisscom employees who were specially cast for the campaign. Filming and photography took place in Basel, Zurich and Lausanne.

The campaign can be seen on TV, on posters and online. It has been regionally targeted and adapted.

Responsible at Swisscom (Switzerland), Bern: Giuseppe Luciano (Head of Marketing Communications SME), Oliver Butscher (Communications Manager SME). Responsible at Contexta, advertising agency BSW, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Claudio Parente (graphics), Raphael Gammenthaler (text), Evelyn Brodmann (consulting). Responsible for the film production Rosas & Co, Zurich: Eric Will (director), Nadia Rosasco (producer). Photography: Stefan Minder, Zurich. Media: Mediaschneider, Zurich.