Wapico: A nous La Liberté
The Wapico agency has designed a campaign for La Liberté. As the lead agency, Wapico has been designing and implementing all communication media in the image, trade fair and direct marketing sectors for around six years.
The six new poster subjects that will be displayed this spring are entirely in the spirit of the regional newspaper. They represent a broad and complete range of topics, well-researched, detailed and in-depth, the agency said in a press release on Tuesday. The campaign and its idea will run throughout 2012.
La Liberté's corporate color is red. It is therefore used as a key element in communication. True to the motto: "Red is love. Or sometimes freedom."
Responsible at La Liberté: Nancy Zürcher (Head of Marketing), Patricia Roos, Claudia Zavattaro (Advertising). Responsible at Wapico: René Walker (CD and text), Lucien Cosandey (graphics), Olaf Pilleri (consulting).
