Publicitas becomes a partner of the Premium Publisher Network PPN
Publicitas is expanding its digital product portfolio with the PPN (Premium Publisher Network) online advertising network—launched in March 2012—which is operated by the NZZ Media Group, Ringier, and Tamedia. PPN’s regional user targeting allows local and regional advertising messages to be delivered to specific target audiences.
Publicitas Digital, a unit of Publicitas for advertising opportunities in digital media, will from now on sell advertising offers in the online advertising environment of the Premium Publisher Network to local and regional advertisers together with the Publicitas sales teams throughout Switzerland. The offering includes IAB standard advertising formats as well as text and text/image ads served according to interests, socio-demographic data or previous website visits. The online ads are aired across the PPN network but only to visitors in that region, according to a Publigroupe release. This offers local and regional advertisers the opportunity to be present on the web portals of Swiss publishing houses with digital advertising activities as well and to specifically address potential regional customers.
In the Premium Publisher Network PPN, Swiss premium sites such as 20minuten.ch, Nzz.ch, Blick.ch, Tagesanzeiger.ch, Lematin.ch and Tio.ch market their advertising space in the national online advertising network.
