Frontwork builds for Delizio tasting stand at Zurich main station
From April 20 to 26, Delizio will go head-to-head with the market leader in a blind tasting at Zurich Central Station. The signage company Frontwork designed and built the 52-square-meter Delizio promotional booth based on a concept by the Ruf Lanz advertising agency.
Frontwork also produced all the stand elements and coordinated their services with suppliers such as Habegger and Lichtwerk. Frontwork's advertising technicians erected the stand in just a few hours the night before the start of the promotion. Delizio wants to convince coffee drinkers of its own product. Under the guardian angel of Niki de Saint Phalle, passers-by test which coffee suits their taste. In return, they receive a voucher for 192 coffee capsules, which can be redeemed when buying a Delizio machine.
