Burson-Marsteller: Pitch for BAG campaign won
The pitch for the mandate of the "Information and awareness campaign on the new GHS chemical labeling 2012-2014" of the Federal Office of Public Health FOPH has been decided
Following a two-stage, selective tendering process, the Zurich-based agency Burson-Marsteller has been awarded the mandate. Burson-Marsteller convinced the jury with its strategic considerations, creative ideas and diverse, modular and cross-channel communication measures, writes the Federal Office of Public Health in a press release on Wednesday.
According to the press release, the FOPH and the sponsors hope that the campaign strategy will inform the public about the new, globally standardized hazard labeling, including the hazard symbols on chemical products. The aim is also to raise awareness of the dangers of chemical products and remind people of the simple rules of conduct for correct handling.
The partner campaign will be implemented over three years (2012 to 2014). The official campaign launch is scheduled for fall 2012.
