Serranetga: formats that step out of line
Serranetga is now also developing custom online banners for its clients. Depending on the size of the monitor, these banners automatically utilize the maximum available space or transform rectangle banners into full-screen videos in response to user interaction.
For example, the agency developed the "Dynamic Attention Sky" for Mobiliar: With this large-area banner, the appropriate format is delivered depending on the size of the monitor and thus the maximum available advertising space is always utilized in addition to the content area.
Serranetga developed the "Fullscreen Video Rectangle" for the EKZ. The highlight of this format: Although a conventional, low-cost rectangle banner is booked, it develops into a full-screen video upon user interaction.
