Euro RSCG Zurich and Scholz & Friends Zurich let CS savings grow
Credit Suisse has launched a new campaign for its premium interest-bearing savings account. Euro RSCG Zurich has developed a cross-media campaign for this purpose, featuring context-specific creative.
The message is based on the campaign idea: No matter what the viewer is experiencing - the Credit Suisse Premium Interest Savings Account allows savings to grow securely. The three short TV commercials follow the same principle. They are designed to draw viewers into watching television with charming little stories. A dog eats its master's bread, a mother and her daughter watch a scary movie wearing face masks and a couple have different ideas about what to watch in the evening.
Scholz & Friends Zurich realized the BTL campaign: The advantages of online media were used to stage the campaign idea in an environment-related manner. For example, a reference to the growth of the credit balance is made while the user loads a video, scrolls down a website or checks the weather.
The situational mechanics are also used at the POS: coordinated advertising media - from the poster at the entrance "Here grows ..." to the counter sign "Open ..." - extend the campaign idea right into the branch. The campaign comprises a total of over 40 advertising media, from TV commercials, advertisements, posters and radio to online and POS measures. It is being used throughout Switzerland from now until June 30.
Responsible at Credit Suisse: Tarkan Özküp (overall responsibility), Daniel Fischer (Head of Marketing Private Clients and Investment Products), Alexandra Rödner (Marketing Investment Services & Products), Anja Hermann, Alessandra Ira (Advertising). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (Creative Director), Suzanne Friedli, Grit Wolany (Art Direction), Florian Birkner (Text/Concept), Laurie Morard, Ricco Pachera (Graphics), Walter Tagliaferri, Rolf Hunziker, Sandra Willi (Consulting), Constantine Wrage (Agency Producer). Film production: Bubbles Film, Hamburg. Director: Lewi. Responsible at Scholz & Friends Zurich: Alexander Ardelean (Online Creative Director), Florian Ammann (Online Concept), Gregor Fitz (Art Direction), Sören Schröder (Text/Concept), Andreas Sedmak, Carmen Köll, Holger Schicke (Consulting).
