Metzgerlehner: Arena Flims repositioned
If Keith Richards were to spend his vacation in Flims, he would check in at the Arena Flims. Based on this premise, Metzgerlehner developed the new positioning and corresponding visual identity, from business cards to the signage on the building’s facade.
According to a press release, the agency deliberately dispensed with the folkloristic elements of mountain romanticism with ibexes and Swiss stone pine. Instead, it staged the cosmopolitan spirit of the hotel.
Metzgerlehner also has a Website which is integrated into all major hotel portals thanks to its connection to a yield management provider. Thanks to an integrated weather report from Crap Sogn Gion, visitors from all over the world can also get a digital taste of the Alpine air. The smartphone and tablet-friendly display makes it possible to book on the go.
Responsible at Arena Flims: Priska Amstutz and Pascal Hofmann (management). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch and Katja Kurzweck (Graphics), Silvan Metzger (Consulting), Mark Berger (metzgerlehner digital)
