New customers for Crafft
Crafft, a Zurich-based agency specializing in corporate publishing and brand design, is now working for the international corporation Johnson & Johnson as well as for Limmattal Hospital.
From October 2012, the 1,000 employees of the Johnson & Johnson companies operating in the healthcare sector in Spreitenbach, Zug and Baar will move to the new Zug campus. Crafft supports the company in the change project "One J&J". The agency is advising the project management on strategic communication issues and developing a comprehensive digital dialog platform for employees. In addition, there will be posters at the individual locations, competitions and other measures to provide information about the move and prepare employees for the upcoming
Motivate change.
The Limmattal Hospital in Schlieren provides basic medical care in the Limmat and Furt valleys as well as in the neighboring regions. Crafft won a pitch for the development of a new corporate design. This included the development of the brand strategy as well as the implementation on all communication media.
