Publigroupe launches partnership with Media Math
The advertising marketer Publigroupe has signed a joint venture agreement with the German platform provider Media Math. The newly founded joint venture is called Spree 7 and will be able to offer real-time bidding.
Customers who want to advertise on the Internet can use the process introduced by Media Math to bid for advertising space on online platforms in real time. The advertising space then goes to the customer with the highest bid, as in a normal auction. As Publigroupe announced on Friday, this makes the time-consuming negotiation of a fixed price for a placement with individual website operators, marketers or ad networks superfluous.
The company will operate in Germany, Austria and Switzerland. Publigroupe holds 80 percent of the shares in the new company, Media Math the remaining 20 percent.
